Hello! I'm Sarah Whitehead. Thank you for your interest in becoming a Clever Dog Company Method Trainer. We're delighted to share this exciting journey with you.

Read on to discover why I created The Clever Dog Company Method, how it will work for you and why our trainers are ahead of the pack!

Here's the enrolment criteria:

  • 1.

    Completed Sarah's ThinkDog! Certificate home-study approved course (Equivalent of 12 credits @ Level Two). This takes an average of four months.

  • 2.

    Attend and pass ThinkDog! Practical with Sarah and colleagues, to skill-up on how to (properly) clicker train and assess dogs using behavioural understanding.

  • 3.

    Apply to become certified in the Clever Dog Company Method

  • 4.

    Get accepted for our 'Clever Dog Company Method' Programme - six months of 1-1 mentoring and coaching with Sarah Whitehead and colleagues!


If you don't meet these criteria, not to worry, just visit our ThinkDog website and enrol now...


IF you do meet the criteria above, happy days! Read on!


We believe that a combination of behavioural understanding and practical skill makes for not just a good dog trainer, but a brilliant one!

We also understand that after you have invested time and money on gaining knowledge and experience, you probably need a little help to actually know how to put it into practice and start helping dogs and their owners - and building a business, if that's your plan.

Unlike other programmes that tell you how to train, but not how to impart this essential information to owners - or how to actually book clients in the first place - we give you the practical strategies that work and then continue to support you via our online resource centre and 1-1 mentoring, that's only available to those who have studied with Sarah Whitehead.


1. Our approach - the optimum training model

As a break-through alternative, Clever Dog Company Method Trainers offer a tried and tested 'bespoke' model of training - which offers the very best in individual focus for dog and owner, context training and situational socialisation.

This approach works brilliantly for puppies, older rehomed dogs and those that need to work on a specific area of control or management, and gets truly remarkable feedback from clients. (And from trainers who at last can properly follow-through with every client.)


2. Our remarkable methods

While most forward-thinking trainers now use positive reinforcement, Clever Dog Company Method Trainers understand and use 'clean' clicker training.

Whether or not they actually use the clicker itself is another matter, but our methods are designed to eliminate the need for a lure as fast as possible - meaning that dogs (and owners, and trainers!) don't get hooked on using food in training.


3. Our flexibility

Training methods always need to be flexible (within a positive parameter) and at Clever Dog Company we know that there is no 'one-size fits all'. Our trainers have a vast array of training 'tools' in their 'toolkit' and can assess dogs' needs according to breed, type, confidence and ability.

We get success in training, and we get it fast! This helps to maintain owner motivation and ensures that behaviour problems don't arise as a result of basic training needs.


4. Our professionalism

At Clever Dog Company, we believe that clients should be offered the best possible, most professional and friendly service to help them train their dog.

We also believe that brilliant trainers should be well remunerated for this service - because that will keep them in the industry and striving to make it the best that it can be. Good trainers want to help dogs and owners. Brilliant trainers want to leave a legacy - and this includes mentoring others to do what they do.


5. Business prowess and marketing support

It doesn't matter how good a trainer you are, if the world doesn't know about it then you are wasting your talents. So many trainers come into this industry with high hopes and then quickly discover that endless admin and the demands of constant marketing can kill their enthusiasm.

Clever Dog Company has easy and practical ways to help you with this, and to support you with their successful and established brand. There's no reason to reinvent the wheel when we can offer you what we know works already.


6. It's YOUR business, not ours!

Clever Dog Company Method Trainers run their own businesses. (We are not a franchise.) The tie-in is just 12 months and while of course we want you to stay a part of the group, if this is all you need to get going, then that's fine too!

The advantage of you running your own business means that you will reap all the benefits of your own work - you'll be much more motivated and self-driven.


It all starts with 1-1 mentoring with Sarah Whitehead, one of the UK's most respected canine behavioural consultant with over 27+ years' experience, and her expert team.


Here's just some of what you'll cover with her:

  • 1.

    Assessment of where you are, your goals for your business and how you define success

  • 2.

    You will be given the full structure of our remarkably effective and enjoyable training Programmes for both puppies and older dogs - so you can use them with your clients (and profit from immediately, so you are rewarded too!)

  • 3.

    These contain comprehensive practical training methodology and suggested structure for your training sessions with clients - we don't hold back!

  • 4.

    Detailed lesson plans - we even make suggestions of what to say on an inital session with a client! After all, first impressions count!

  • 5.

    Checklists and client hand-outs (so you get off to the quickest start)

  • 6.

    Forms and templates for you to use with clients (so you don't need to re-invent the wheel)

  • 7.

    A review of your pricing structure and how you manage your bookings. We can pretty much guarantee that we will find additional profit in your business immediately AND reduce your admin!


Being a Clever Dog Company Method trainer also means you receive:

  • 1.

    Monthly mentoring calls with Sarah Whitehead (1 per month over six months)

  • 2.

    2 x 30 minute 1-1 coaching calls with Sarah's brilliant colleague, Jo Smith, per month for the first three months

  • 3.

    You'll be able to access trade rates on Clever Dog Company booklets, clickers, and rosettes to help you reward your clients.

  • 4.

    Affiliate deals on ALL of Sarah's online courses - sign up your clients and earn passive income

  • 5.

    A full 12 months of online Business Building Strategies that you can access in your own time and that are practical and easy to implement

  • 6.

    Membership of the most collaborative, non-competitive group of trainers you can hope to find (Private facebook group for instant help, support and ideas, and invitations to group Zoom calls and CPD training).

With the wealth of knowledge provided, you'll be well equipped to start or progress your journey as a professional, positive dog trainer.


Our Diamond, Gold, Silver and Bronze Programmes are all specially designed to achieve the very best results - and giving you a solid framework to start from.

  • 1.

    We focus on a truly personalised service to fit with the family and their valuable time

  • 2.

    One-to-one - we concentrate only the owner and their puppy's needs - just like having a personal trainer

  • 3.

    We tackle issues where they matter - such as biting the kids, chewing, house training and pulling on lead using incredibly fast and effective methods

  • 4.

    We prioritise the prevention of behavioural problems so owners never have to face the stress, damage and heartache that these can cause

  • 5.

    We offer flexible hours and training times to suit. And we include the kids at a time that's perfect for them

  • 6.

    We want owners to have a dog that they are truly proud of!

Because we are not running as a franchise, we are able to keep upfront costs at a minimum.

However, because Sarah is not interested in 'mass production' - and only wants to work with specially invited individuals, the price needs to reflect the investment that she has made over the last 27+ years in perfecting her business model, and the time and work she puts in to ensuring each person is facilitated in reaching their full potential.

The upfront fee for Winter 2021 is currently 4,895 GBP.

This includes VAT at 20%.

The monthly fee for ongoing membership of the CDC group is 95 GBP - this includes your Inner Circle membership (currently 35 GBP), so is effectively just 60 GBP a month for all the benefits that come of being on Sarah's website and being associated with her brand.


"I thoroughly enjoyed every moment and learned so so much from the sessionsl. It was fun, interesting, inspiring and all the online infomration is being digested slowly and thoroughly, and I can tell they will be invaluable. I can only imagine the amount of work you put into building this and I am so grateful for everything you have shared with us - it is very generous.

I was feeling a little rudderless and now, thanks to you, I feel so much more inspired, confident and excited about my next steps. Now I have friends and colleagues who I really can talk dog to now, so thats pretty cool! So, a huge huge thank you!"

Chantal Hughes

"I want to write to thank you for an amazing start to my Certification. I have learnt loads, felt inspired and supported.

I really do feel as though I'm at the beginning of something big and am ready to take 'Massive Action' to make it happen.

I'm off to take over the world with my the 'sky is the limit' goal setting!!"

Jo Smith


"Firstly, I would like to say a mahoosive thank you to Sarah for the opportunity to join as a Method trainer. As a result I feel I have honed my techniques and am much more confident that I know what I'm doing!!

Also, I feel a lot more comfortable with the business side of things. I have already gained a couple of clients over the last week and have been putting my learning into practice. I am loving it."

Catherine Woodliffe


Tel. +44 (0) 1753 856 780